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August 7, 2025

Unleash AI Merchandising: Inside the Bourne Release

Give Your Merchandisers Superpowers

AI tools aren’t just for data scientists. The Bourne Release puts advanced AI into the hands of ͬ��Լ�� teams without losing control.

If you run an ͬ��Լ�� site with thousands of SKUs, complex catalogs, and enterprise buyers, AI can’t be a black box.

That’s why we built the Bourne Release for merchandisers, not machine learning engineers.

In this 30-minute session, we’ll show you how to:

Turn merchandisers into AI prompt engineers: With the new AI Workbench, your team can design and refine AI behavior—no dev time needed.‍
Get real insights from real data: Our new analytics platform combines data lakes and AWS QuickSight for on-demand visibility.‍
Power up visual discovery: Hybrid visual search, better preview tooling, and simplified navigation—engineered for B2B complexity.

Whether you sell industrial parts, medical supplies, or high-SKU B2C, this release helps you deliver smarter, faster, more personalized product discovery.

View Upcoming Webinars

Recent Webinars

August 28, 2025

HawkSearch Customer Summit Preview: Why Attend + Your NEW AI Assistant Reveal

Join John Murcott, Jeremy LaDuque, Kyle Mitzner and Jordan Coffland for a fast-paced 30-minute preview packed with reasons to attend.

Unleash AI Merchandising: Inside the Bourne Release

Give Your Merchandisers Superpowers. AI tools aren’t just for data scientists. The Bourne Release puts advanced AI into the hands of ͬ��Լ�� teams without losing control.

From Discovery to Order: Use AI to Power the Customer Journey

B2B buyers don’t want to shop, they want to solve. And AI is changing how they do it. This isn’t about future trends. It’s what your buyers expect right now.

Understanding and Overcoming Key Challenges in B2B Search

Join this expert-led panel from Access.dev and HawkSearch as they dive into the most persistent challenges in B2B site search.

AI-Powered Search: Top Use Cases & Success Stories

Join this unique panel of HawkSearch experts and customers, sharing journeys with AI-powered.

AI-Powered Automation Tools: Save Time, Increase Internal Efficiency

Explore how AI-powered automation can streamline operations, saving you time while enhancing customer engagement.

February 26, 2025

AI-Powered Customer Engagement: Increase Conversion & Revenue

Unlock the potential of AI to enhance customer engagement, boosting both revenue and customer experience.

February 12, 2025

Introducing Hawk AI: Your AI Innovation Engine

Meet Hawk AI, the platform that powers innovation with cutting-edge AI solutions. In this session, we'll show you how Hawk AI can drive efficiency and transform your business.

January 29, 2025

2025 AI Playbook: How to Determine ROI for Your AI Strategy

Discover how to evaluate the cost versus the reward for your AI and GenAI initiatives.

January 22, 2025

Hermes January 2025: Smarter Tools for Smarter Search

Join the Hermes January 2025 webinar, 'Smarter Tools for Smarter Search,' to explore advanced AI-driven search technologies and strategies to boost user experience and results.

January 15, 2025

2025 AI Playbook: Choose the Right AI Model for Success

Kick off 2025 by exploring game-changing AI strategies! This session will guide you through identifying the right AI and GenAI projects to maximize your impact.

December 12, 2024

Smart Search & a Big Reveal - Episode 4

Join us to explore the cutting-edge in Smart Search, with insights on how HawkSearch’s intelligent search capabilities can drive stronger engagement, conversions, and customer satisfaction.

December 5, 2024

Partner Enablement Online Course: Build Your Own Sandbox

Join our exclusive online course tailored specifically for HawkSearch partners.

December 3, 2024

HawkSearch Hidden Gems - Episode 3

Episode 3 of our exclusive four-part series, we’re revealing Features You Don’t Know About that can give your business an unexpected edge.

November 26, 2024

Master A/B Testing with HawkSearch - Episode 2

Discover how to experiment, analyze, and optimize your search and merchandising strategy with precision.

November 20, 2024

HawkSearch’s Top Revenue-Boosting Features - Episode 1

Join us for Episode 1 of our exclusive four-part webinar series designed to give you direct access to the summit’s most impactful takeaways.

November 14, 2024

AI-Powered Search for BigCommerce: Unleash Smart Solutions

Elevate your BigCommerce-powered store with HawkSearch's Smart Search and Smart Response technologies.

November 6, 2024

AI Leading the Way to Smarter Results - The Hawk Nest Series, Episode 9

Join us for HawkNest Episode 9, where we dive deep into the latest advancements in AI technology to improve your search capabilities and user experience.

October 30, 2024

AI-Powered Search on Optimizely Meet HawkSearch & Xconnect in Action

Join Optimizely & HawkSearch for a Live Demo on HawkSearch's New Smart Search and Smart Response

October 24, 2024

Maximize Search Potential: Exploring Rapid UI's Smart Features

Join us for a brand new demo showcasing the powerful new features of Rapid UI v6.2. Learn how Smart Response and Conversational Search are transforming search experiences with AI-driven insights and interactive dialogue.

October 23, 2024

Boost, Bury, but Never Override: Smart Search in Action! - The Hawk Nest Series, Episode 7

Join us for an insightful HawkNest episode where we explore how HawkSearch’s AI Smart Search enhances your ͬ��Լ�� experience without overriding your hard-earned marketing strategies.

September 18, 2024

Improving ͬ��Լ�� Visibility: How WooRank and HawkSearch Work Together

Join us for an insightful webinar where we'll explore how these two powerful tools can enhance your online presence and boost search engine rankings.

August 21, 2024

Mastering AI: An Expert Discussion

Join us on August 21st for an exclusive webinar featuring Christopher S. Penn, a renowned expert in the technical side of AI, new research on AI, and future trends, and Kyle Mitzner, the VP of Customer Success at HawkSearch.

Boost Sales with Smart Targeting & Personalization - The Hawk Nest Series, Episode 6

Join HawkSearch’s Gavin Kearns, VP of Sales, and Jonathan Meyer, Senior Solutions Engineer, for the next installment of our HawkNest webinar series.

Mastering ͬ��Լ�� Data: From Inconsistencies to Harmony - The Hawk Nest Series, Episode 5

Join HawkSearch’s Gavin Kearns, VP of Sales, and Jonathan Meyer, Senior Solutions Engineer, for the next installment of our Hawk Nest webinar series.

Powering B2B: Tailored & Integrated - The Hawk Nest Series, Episode 4

Join HawkSearch’s Gavin Kearns, VP of Sales and Jonathan Meyer, Senior Solutions Engineer for the next installation of our “Hawk Nest” webinar series.

Introducing Athena, The Latest AI-Powered HawkSearch Release

Join John Murcott, EVP of ͬ��Լ�� and Strategy along with Kyle Mitzner, Vice President of Customer Success as they walk how AI is changing the way advanced search improves conversion rates and increases revenue with live demos.

Advances in AI and Customer Engagement - The Hawk Nest Series, Episode 3

Join HawkSearch’s Gavin Kearns, VP of Sales and Jonathan Meyer, Senior Solutions Engineer for our 3-Part “Hawk Nest” webinar series.

Meet Zeus, HawkSearch’s Newest Release

Join John Murtott, EVP of ͬ��Լ�� and Strategy along with Jonathan Meyer, Senior Solutions Engineer as they walk through the most recent AI-powered additions to HawkSearch’s capabilities.

Personalized Recommendations Batting 1000% - The Hawk Nest Series, Episode 2

Join HawkSearch’s Gavin Kearns, VP of Sales and Jonathan Meyer, Senior Solutions Engineer for our 3-Part “Hawk Nest” webinar series.

Supporting Sales with Search Metrics - The Hawk Nest Series, Episode 1

Join HawkSearch’s Gavin Kearns, VP of Sales and Jonathan Meyer, Senior Solutions Engineer for our 3-Part “Hawk Nest” webinar series.

February 20, 2024

Easily Integrate Advanced Search for Optimizely’s Configured Commerce

Join B2B ͬ��Լ�� experts from Optimizely and HawkSearch as they dive deep into the robust features, functionality and powerful use cases of using advanced search for Configured Commerce Customers.

February 15, 2024

Advanced Search with AI: Don’t Get Left in the Dust!

Join us in this exclusive preview of its latest AI-powered solutions, codenamed Zeus, (Why Zeus? You'll have to register to find out).

February 7, 2024

AI Revolution: Transforming ͬ��Լ�� in B2B and B2C

Experience an enlightening 30-minute webinar, featuring digital experts from CSS Commerce and HawkSearch. Together, they will delve into the revolutionary influence of AI in the world of ͬ��Լ��, encompassing both B2B and B2C domains.

November 16, 2023

Accelerate your Optimizely On-Site Search

Join us for an exclusive webinar series highlighting the groundbreaking capabilities of the Xngage Connector for HawkSearch.

October 18, 2023

Search Smarter: Level-up Your On-Site Search with AI

Discover practical insights, live demos, and real-world examples. Revamp your digital approach, embrace AI's potential, and witness transformation in action!

October 5, 2023

Master BFCM for ͬ��Լ�� Success

Dive into this comprehensive webinar where we'll explore strategies to maximize your reach, revenue, and reputation during this holiday shopping bonanza.

August 16, 2023

Meet Soul, the latest release from HawkSearch

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Unleashing Digital Transformation: Customized Journeys with Pre-Built Frameworks

Embarking on a digital transformation journey to improve your digital presence can feel daunting, especially when you're concerned about navigating this complex terrain solo. You're not alone. Allow Kyle Mitzner of HawkSearch, alongside Megan Kevin and Nicholas Sideras from Luminos Labs, to serve as your guides.

Online Accessibility with Bridgeline + accessiBe

Bridgeline has teamed up with accessiBe, and in this 30-minute webinar, our experts will unpack everything you need to know about accessibility online. They will cover critical considerations, such as the legal implications of a non-accessible website, why it could hurt your SEO, and how improving accessibility can help reach an audience that may not otherwise find or engage with your business.

Meet Evo, the latest release from HawkSearch

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Customer Success with Powerhouse Partnerships Webinar

Discover how Brownells transformed their ͬ��Լ�� with Thanx Media, Niteco and HawkSearch – going to market in record time.

The New B2B Buying Experience Webinar

Gain a deeper understanding of the unique challenges and solutions of B2B ͬ��Լ�� with experts from BigCommerce, HawkSearch, PROS and oBundle.

BigCommerce in Multi-Storefront + HawkSearch for Maximum Reach

Find out in this 30-minute lunch n’ learn style webinar as ͬ��Լ�� experts from HawkSearch and oBundle dig into the surprising capabilities and use cases of a Multi-Storefront (MSF).

B2B Distributors - Learn How To Maximize Your Website & ͬ��Լ��

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Calling all Magento Users: Maximize your e-commerce Search Experience with HawkSearch

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November 15, 2022

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The future of ͬ��Լ�� is here. Drive conversion and increase average order value by learning how to implement machine learning and AI-powered search and recommendation functionalities into your ͬ��Լ�� site.

October 25, 2022

The Headless (CMS & Search) Hunt Webinar

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September 29, 2022

Magento Connector Updates and Alternatives to OpenSearch

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September 27, 2022

B2B Distribution Roundtable: The Challenges (& Solutions!) of Buying and Selling

Join HawkSearch B2B Roundtable focusing on the challenges of being a B2B Buyer and Seller.

September 1, 2022

CAUTION: High Voltage Sales Opportunities You're Missing

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5 Ways to Engineer Engagement with your Catalog

Learn how to cut through complex catalogs and convert searches to sales. Gain an inside edge on conversion opportunities your competitors are missing and put your website to WORK for your sales pipeline.

Top 5 Ways to Turn Searches into Sales

Join conversion experts Jonathan Meyer and Victoria Lindsay as they reveal how to optimize your site and transform searches into sales.

Top 5 Secrets Your Search Bar is Hiding

Uncover new conversion opportunities hiding in plain site. Learn how to leverage your site bar to drive conversions and reveal exciting ways to use your search data to drive success.

Create an Amazon-like experience for your BigCommerce Store

Join our webinar to see how you can improve the buyer journey, increase conversions, and boost revenue for your BigCommerce store with a multi-app strategy.

December 9, 2021

Learn How to Upgrade Your Search for Optimizely B2B Commerce

HawkSearch will be the first fully integrated, out-of-the-box search vendor in the Optimizely B2B Commerce admin console.

December 7, 2021

Build the Best Site Search Experience in Salesforce Lightning B2B Commerce

HawkSearch is proud to announce that we are adding to the Salesforce App Marketplace with a lighting connector for B2B commerce!

November 19, 2021

You don't have to be Amazon to Create a Frictionless Commerce Experience

HawkSearch, Luminos Labs & Optimizely Partner to enhance the online buying experience for Wawak, America's No.1 sewing source for over 100 years.